Google Tag Manager-Phrase Overview

Google Tag Manager is a Tag Management System launched by Google in October 2012. It allows the website users to quickly and easily manage JavaScript and HTML Tags on the websites and mobile apps. This feature enables the user to add all tracking codes without the intervention of development professionals. Shortly and crisply, GTM helps in an easier installation of JavaScript codes on your website. Apart from updating the tracking codes on the website, the interface can be employed to decide which code is subjected to installation on the website. Moreover, a preview can be checked even before going live.

Google Tag Manager encapsulates three prime processes:

• Tag: The javascript code that is placed on the website pages.
• Trigger: The time and position of placing the exact code.
• Variables: Repeated information that is required for tags and triggers

Advantages of Google Tag Manager

Implementation Speed

Website changes take place at increased speed without involving the role of a developer. GTM plays a crucial role in increased improvement in tag implementation time.

Security

GTM does not make your site vulnerable to attacks. It does not let your website getting crashed or burnt. It would not even open doors for future weaknesses. GTM does not disintegrate the site. It only creates ‘Tags, Triggers & Variables’. It does not even provide a hacking option for hackers.

Debug Options

It lets you test every code before going live using the preview mode

User Permissions

It facilitates the users with the options to set permissions for individual users. Some of the provided options include view, edit, and publish.

Built-In Tags

GTM has an integrated tag for Google Analytics, AdWords conversions, remarketing, in addition to third-party tags.

Applications of Google Tag Manager

GTM lets a user track all possible data through it with ease.

Some extensive GTM tracking features are listed in the following:

1. Content Links Clicks Tracking
2. Event Tracking
3. File Download Tracking
4. jQuery Ajax Lister Tracking
5. Outbound Link Clicks Tracking
6. Website Page Load Time Tracking
7. Page Scroll Tracking
8. Dynamic Pages Canonical Tag Implementations
9. Dynamic Meta Tags implementations
10. UTM Tags Implementations
11. YouTube Video Tracking’s

Final Note

Google Tag Manager plays an instrumental role in reducing the loading speed of the website and also dwindles the efforts of the team members. GTM helps you to implement all possible third-party tracking codes on the website feasibly and efficiently.