Author Archives: MJ

traditional marketing

Is traditional marketing dead? – From a Marketer’s point of view

While modern digital marketing has changed drastically from tools created with Ad Tech, programmatic, machine learning, native advertising, data-driven granular targeting, and the…
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Key advertising trends

Key advertising trends that could be noticed in 2019

How will the industry evolve in the upcoming future? What are the major key advertising trends to emerge and increase next year? These are,…
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Performance Marketing Mistakes

5 Performance Marketing Mistakes You Must Avoid

Rohan is a digital marketer of a retail-based app business. He’s excellent with numbers and quite well-versed with the latest industry trends and…
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iconic brands

5 Iconic brands that reinvented themselves and became big

Some successful companies have understood the need to revitalise themselves for sustaining in the long run. Crash in stock prices, dwindling revenues, bankruptcy…
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