If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution.
To run a successful email marketing campaign, you first need your emails to land in your recipient’s inbox.
But if you send to purchased lists, you’re likely damaging your sender reputation. If your sender reputation is damaged, it means that your emails are going to be filtered to the junk or spam folders instead of the inbox.
You might even be listed on a blacklist, meaning that your details are placed on a registry as being spam.
It is a costly and time-consuming exercise to repair a damaged sender reputation, which is why you should always adhere to marketing best practice and refrain from activities which are likely to damage your reputation.
When you purchase or obtain a third-party list, the contacts you acquire have not heard of you or subscribed to receive emails from your company. These people might just delete your email or unsubscribe. They might also mark your email as spam.
This registers a complaint with their Internet Service Provider (ISP), which puts a red flag against your sender details – enough red flags and your details might be blacklisted by the ISP.
With email firewalls such as Barracuda, Postini, your emails will never reach the people it was intended to.
In my opinion, you should avoid buying email lists. Instead, it would help if you create your own email list. Check out my previous answers wherein I have written about creating lead generation funnels. Funnels will help you generate an email list.
If you need to send emails to a specific group of people, you can try to find and purchase a list for your needs, but you should pay attention to the quality of that email list. On the internet you can find many vendors of email lists, all you have to do is to find a good provider. Also, it’s recommended that this email list be an opt-in email database and fully compliant with GDPR. I will suggest to you that after you will find it to verify it through an Email Validation Service. After that, you will be able to send your emails only to the valid users. The best Email Verifier it has an accuracy rate of 98%+ their email scrubbing system removes invalid addresses from the email list and prevents bounces. Doing that you will keep your database clean by improving your email list hygiene and protect your emailing reputation and deliver ability.
You can check out more features about Zero Bounce below:
It has built-in Abuse Detection – Meaning it will flag emails addresses known for clicking the spam button.
It has spam trap detection – Contrary to popular belief that all spam traps are not detectable. It’s simply untrue; many spam filters will auto-reply that the email is a spam trap and you email it again, you’re blacklisted.
Data Appends – This is amazing, they will tell you the first name, last name, and gender for the majority of your emails – What other company does that?
IP Location – If you upload the IP address, it will append the location the email was captured from.
Disposable/Temporary Email Detection – If an email is a temporary email address, it will tell you, those are not worth mailing too.
Catch-All Detection – Meaning the email address can be good/bad – these addresses will always verify as valid.
Do Not Mail – Role-based emails and emails from spam companies fall into this category.
API – You can interface with their API and do validations from your registration.
Hence, when you’re just starting out, you should stay at first warm up your IP by sending to smaller email lists at first and gradually increase their size.
Also keep in mind that the best way to get great results from your email campaigns will be to send to your own users, therefore try building up your email database with opt-in emails.
It is essential for email marketing to avoid bounces that would damage your sending reputation. An easy step yet highly significant you must make is to clean your email database right before sending any campaign or newsletters of bad emails that would surely bounce.
For this, I would recommend trying the email verifier services of Zero bounce. With +98% accuracy, a reliable API tool you can implement to your platform for quickly automated validations, 24/7 support and competitive prices, I’m sure you’ll find the service highly reliable.
You can try the service at first by registering and receiving 100 free credits as a trial.
With our 14 years of digital and online marketing experience, you no longer need to depend on marketing expert. Now, you can easily hire us for Brand building, SEO, Social Media Marketing, Web Designing and Digital Marketing.