Our favorite free SEO tools for 2018

  • March 21, 2018
  • SEO
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For all websites today, the Search Engine Optimization (SEO) has become an ongoing process, which gives organic search ranking to the website. SEO is both paid and organic, knowing its organic tools is beneficial and if managed in the proper way gives the best results. Some of our favourite free SEO tools for 2018 are –

Ongoing Monitoring

One can do the website checkup every now and then to see how the ranking is happening. It is important to stay on the top if one can keep track of website errors.

Google Analytics

One of the most valuable SEO data is that it helps visitors understand the website that come on the website. The best free tool is Google Analytics as it does a job of providing data that helps understand the organic traffic. It also allows comparing to past performance with present. It helps to drive the website in the right direction and speed.

Google Search Console

A tool that will help one visualize how the site may appear is Google Search Console. It teaches you how to influence different appearance elements. Using this tool will help to pull the data on the top search queries, pages, countries, devices, and more over the last 90 days.

Bing Webmaster Tools (BWT)

One more part of the Google Search Console is the Bing Webmaster Tools, which is a great way to keep tabs on how your site is working. It helps the tabs to work on Bing, which houses more than 20% of the Internet’s search traffic. This offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization etc.


The SEMRush has a Position Tracking tool on their free interface that will allow one to track organic position for up to 10 keywords. It also helps to compare keywords with the competitors.

On-page Optimization

The main aim of on-page optimization is to select phrases that anticipate the questions and needs of target audience. Then, incorporate those phrases into website in a manner that indicates to search engines and users the relevance and importance of those terms on the page.

Google Keyword Planner

Google Keyword Planner gives keyword suggestions that will start pouring in, along with estimates of average monthly searches. This tool provides many synonyms or similar searches to the seed keywords you provide.

Google & Bing Search Engines

Google and Bing search engines are useful for all SEO’s. This is useful for searching out new outreach and link prospects.

These are some of the mainly used, SEO free tools that can help you develop the website in an organic way.

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