• Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice.
  • Optimized for search and user experience for all channels of content including blogs, news portals, social media, video, and in-person
  • Develop site content (including titles, keywords, meta descriptions and on page copy including updating clients blogs. This includes the keywords Research) Developing external content (press releases / articles for syndication). Should be healthcare specific
  • End-to-end SEO Submission. Developing unique content for client websites, company web properties and newsletter, including technical writing.
  • Writing and posting content online; maintains company Web pages, blog(s) and all digital assets.
  • Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
  • Coordinate content creation & publishing of company newsletters (internal or external).
  • Prepare internal and external communications including announcements, press releases, tutorials, case Implementing the Social Bookmarking Strategies and creating the Ad copies for the Pay per click campaigns.
  • Generating reports, analysing it and utilising the same for Tweaking the Campaign Content.
  • As a Content Writer(Marketing), you will be responsible for writing product descriptions, SEO copywriting, creative copywriting, blogs and web content.
  • Working closely with the social media manager and the rest of the marketing team, you will bring our creative communication and marketing campaigns alive.

On a day to day basis, you will be working on:

  • Writing both long form and short form content and copies
  • Creating a repository of content ideas across varied topics
  • Online / offline research and getting new content ideas
  • Blog articles for CDB blog as per the content plan
  • Creative and engaging content for infographics, survey reports & presentations
  • Content for social media including contests, surveys etc.
  • Content for blogger outreach activities
  • Content for web ads and mailers
  • Content for website
  • Maintaining high quality content on our website and other products
  • Technical troubleshooting for content display on website

Keeping up-to- date with best practices in writing for the web, web usability, web design, and business/industry trends