Responsibilities:

• Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Optimized for search and user experience for all channels of content including blogs, news portals, social media, video, and in-person
• Develop site content (including titles, keywords, meta descriptions and on page copy including updating clients blogs. This includes the keywords Research) Developing external content (press releases / articles for syndication). Should be healthcare specific
• End-to-end SEO Submission. Developing unique content for client websites, company web properties and newsletter, including technical writing.
• Writing and posting content online; maintains company Web pages, blog(s) and all digital assets.
• Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
• Coordinate content creation & publishing of company newsletters (internal or external).
• Prepare internal and external communications including announcements, press releases, tutorials, case Implementing the Social Bookmarking Strategies and creating the Ad copies for the Pay per click campaigns.
• Generating reports, analysing it and utilising the same for Tweaking the Campaign Content.
• As a Content Writer(Marketing), you will be responsible for writing product descriptions, SEO copywriting, creative copywriting, blogs and web content.
• Working closely with the social media manager and the rest of the marketing team, you will bring our creative communication and marketing campaigns alive.

On a day to day basis, you will be working on:

• Writing both long form and short form content and copies
• Creating a repository of content ideas across varied topics
• Online / offline research and getting new content ideas
• Blog articles for CDB blog as per the content plan
• Creative and engaging content for infographics, survey reports & presentations
• Content for social media including contests, surveys etc.
• Content for blogger outreach activities
• Content for web ads and mailers
• Content for website
• Maintaining high quality content on our website and other products
• Technical troubleshooting for content display on website

Keeping up-to- date with best practices in writing for the web, web usability, web design, and business/industry trends